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Marketing research : an aid to decision making / Alan T. Shao, Kevin Zheng Zhou.

By: Shao, Alan T.
Material type: materialTypeLabelBookPublisher: New Delhi : Cengage Learning, c2007Edition: India ed.Description: 403 p. : ill. ; 25 cm.ISBN: 9788131507872.Subject(s): Marketing researchDDC classification: 658.83
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658.83 SHM 2007 (Browse shelf) Not For Loan 10147

Includes bibliographical references and index.

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